Why you should use InAcademia
When you need a user to prove that they are a student in order to access one of your sought-after offers, can you spot a fake enrollment letter or student card produced by AI? Or do you rely on a third party that uses a range of data sources unknown to you?
What if that evidence comes directly from the user’s home institution, to a proven trusted standard, and in real-time? InAcademia offers exactly that: validation of academic affiliation (student, faculty, staff, or employee) by transparently using the same infrastructure that students use to log into their studies every day.
Offering special deals, discounts and tailored services is a great way to capture these consumers and help build life-long loyalty. Discounts have been proven to increase LTV by as much as 25% but targeting the student and academic community in your online sales strategy requires certainty that the users who claim special deals and discounts are genuinely entitled to do so. Reducing checkout friction is also essential: research has shown that unnecessarily long or complicated checkout processes can result in cart abandonment from as much as 35% of your shoppers.. As the most digitally connected generation ever, unless your business is able to support Gen Z 24*7, they will simply find somewhere else to go. InAcademia can help! It is ideally positioned to provide simple, trustworthy validation of “student-ness” (or other types of academic affiliation).
Our lightweight service integrates with your online sales flow, using trusted academic identity systems — less manual checks, less privacy risks, no delays.
Think of InAcademia as the digital equivalent of showing a valid student ID—only faster, safer, and easier. It streamlines your customer acquisition, reduces fraud, and boosts conversion by removing the friction of outdated verification methods such as checking university email addresses.
InAcademia is being used in real-life retail workflows for internationally known brands so if you need a simple, authenticated and trustworthy validation of academic affiliation, InAcademia is the solution!
This service has been co-funded by the European Union and was developed by a community of national academic identity federation operators. By choosing to use this service, you will be helping to support the development and operation of academic network and identity solutions.
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