The Alpha Effect: How retailers can prepare for the next generation of consumers Generation Alpha is becoming one of retail’s most influential audiences long before they have independent spending power. Digital from birth and shaped by AI driven...
Author - Karl Meyer
Reducing Friction is Key to Increasing Sales We are all experienced online shoppers. In 2024 , across Europe alone, we spent nearly €900 billion and this is forecast to grow to €1.4 trillion by 2027 . As such we have all experienced the good, the...
GDPR Eight Years On – How data privacy affects eCommerce Strategies Across Europe In the nearly eight years since GDPR was enacted, the eCommerce and the marketing world in general have changed dramatically and in ways that the lawmakers could not...
If you need to check eligibility for online academic discounts, InAcademia is the verification solution for you.