Brand loyalty isn’t what it used to be. According to Shopify, nearly half of all consumers have switched products or brands when their expectations weren’t met – a shift that isn’t just about price. While rising costs are definitely part of...
Tag - 2025
Brand loyalty isn’t what it used to be. According to Shopify, nearly half of all consumers have switched products or brands when their expectations weren’t met – a shift that isn’t just about price. While rising costs are definitely part of...
The European recommerce market is on track to reach €120 billion in 2025, with Gen Z students at the forefront of this shift. Eco-conscious and value-driven, this influential demographic is reshaping retail by prioritising sustainability alongside...
The European recommerce market is on track to reach €120 billion in 2025, with Gen Z students at the forefront of this shift. Eco-conscious and value-driven, this influential demographic is reshaping retail by prioritising sustainability alongside...
InAcademia Helping Student Mobility fulfil their mission Student Mobility is an independent organisation committed to making international student travel easier, more affordable, and sustainable. What started with providing public transport cards...
Offering student discounts is seen by many retailers as a sure-fire way to foster early brand loyalty. This is known as incentivised loyalty and historically has been one of the best ways to ensure your valued customers stay with you. This is...