Author - Karl Meyer
In today’s economic climate, Chief Marketing Officers (CMOs) have plenty on their plates. Shrinking budgets, higher customer expectations and increasing costs mean CMOs must, more than ever, ensure that every pound and every message counts. A recent...
The changing face of retail In the ever-changing world of retail, it seems that traditional physical retailers are outpacing e-commerce brands in the omnichannel race. Recent findings from Retail Dive show that brick outlets are winning-out when it...
Brand loyalty isn’t what it used to be. According to Shopify, nearly half of all consumers have switched products or brands when their expectations weren’t met – a shift that isn’t just about price. While rising costs are definitely part of...
The European recommerce market is on track to reach €120 billion in 2025, with Gen Z students at the forefront of this shift. Eco-conscious and value-driven, this influential demographic is reshaping retail by prioritising sustainability alongside...
Offering student discounts is seen by many retailers as a sure-fire way to foster early brand loyalty. This is known as incentivised loyalty and historically has been one of the best ways to ensure your valued customers stay with you. This is...
Artificial intelligence has undoubtedly transformed online shopping as we know it, enabling e-commerce businesses everywhere to unlock smarter, data-driven strategies, adapt to ever-changing demands and, most importantly, deliver exceptional...
Student Discount for WooCommerce: A no-brainer for e-commerce businesses If your platform is one of the four million already using WooCommerce, there’s a powerful new way to boost your sales: the Student Discount for WooCommerce plug-in powered by...
Today’s consumers expect seamless shopping experiences that adapt to their preferences, no matter where they are or what device they use. Omnichannel retailing, which allows customers to engage with brands across multiple platforms in a unified way...