The European recommerce market is on track to reach €120 billion in 2025, with Gen Z students at the forefront of this shift. Eco-conscious and value-driven, this influential demographic is reshaping retail by prioritising sustainability alongside...
Category - Blog
InAcademia Helping Student Mobility fulfil their mission Student Mobility is an independent organisation committed to making international student travel easier, more affordable, and sustainable. What started with providing public transport cards...
Offering student discounts is seen by many retailers as a sure-fire way to foster early brand loyalty. This is known as incentivised loyalty and historically has been one of the best ways to ensure your valued customers stay with you. This is...
Artificial intelligence has undoubtedly transformed online shopping as we know it, enabling e-commerce businesses everywhere to unlock smarter, data-driven strategies, adapt to ever-changing demands and, most importantly, deliver exceptional...
Student Discount for WooCommerce: A no-brainer for e-commerce businesses If your platform is one of the four million already using WooCommerce, there’s a powerful new way to boost your sales: the Student Discount for WooCommerce plug-in powered by...
Today’s consumers expect seamless shopping experiences that adapt to their preferences, no matter where they are or what device they use. Omnichannel retailing, which allows customers to engage with brands across multiple platforms in a unified way...
What is the Digital Markets Act? On March 7, 2024, the Digital Markets Act (DMA) officially came into effect, establishing a new benchmark for regulating Big Tech companies (or “gatekeepers”) in the European Union. As one of the first...
What is the Digital Markets Act? On March 7, 2024, the Digital Markets Act (DMA) officially came into effect, establishing a new benchmark for regulating Big Tech companies (or “gatekeepers”) in the European Union. As one of the first...