What is the Digital Markets Act? On March 7, 2024, the Digital Markets Act (DMA) officially came into effect, establishing a new benchmark for regulating Big Tech companies (or “gatekeepers”) in the European Union. As one of the first...
Category - Blog
The student population is a significant marketplace for a wide range of products and services and being able to quickly and securely verify the status of customers will offer businesses huge advantages in this market sector. InAcademia has recently...
The student population is a significant marketplace for a wide range of products and services and being able to quickly and securely verify the status of customers will offer businesses huge advantages in this market sector. InAcademia has recently...
5 essential tips to safeguard your customer data In today’s tech-driven world, customers don’t just appreciate personalised experiences – they expect them. As businesses ramp up data collection to better understand what makes their target...
As eager customers happily welcomed back in-person shopping post-pandemic, overflowing digital carts are also on the rise, with experts forecasting the number of online sales to rise from roughly 6 to 8 trillion US dollars by 2026. However, the e...
As eager customers happily welcomed back in-person shopping post-pandemic, overflowing digital carts are also on the rise, with experts forecasting the number of online sales to rise from roughly 6 to 8 trillion US dollars by 2026. However, the e...
As the e-commerce landscape rapidly adapts to a digitally-driven society, with growing concerns about the rapid adoption of artificial intelligence and the increasing number of data breaches, consumer trust has become indispensable for businesses...
How to position your brand as a Customer eXperience leader The phrase “the customer is always right” rings true in today’s digital age, as businesses increasingly see the direct correlation between customer satisfaction and brand success. Online...
The volume of data that businesses can collect is growing at an unprecedented rate. This is driven largely by the ever-evolving Internet of Things and unstructured data generated through social media, media and other online activities like product...