InAcademia provides real-time proof of ‘student-ness’ that is necessary for retailers to offer discounted online and retail services to student and academic communities without the significant cost of both technical and operational effort or validating users’ entitlement to discounts*.
The InAcademia service helps businesses ensure that the customer is entitled to the offer, therefore, mitigating the risk of lost revenue to customers attempting to access discounts that they’re not entitled to means that retailers often require proof of ‘student-ness’. As it’s an online service, it negates the need to ask for copies of student cards or other personal documentation, which often creates a considerable overhead and increased workloads.
Two example workflows are outlined below:
Validation at purchase
In this scenario, a user needs to prove affiliation with an institution upon completing a purchase, most likely as part of the checkout process. This provides real-time confirmation of a user’s affiliation, and allows the merchant to ‘unlock’ discounts or services that are targeted only towards the academic community.
Cash-back after validation
In this scenario, the merchant’s preference might be to offer a cash-back option after the user purchases a product but only when they are able to prove a required affiliation. In this case, the merchant can configure its systems to request validation from the student.
This means that by using InAcademia companies offering online services for students, including reduced-price software or training services can be certain that they’re only giving the discount to people who are entitled to it, and can protect against lost revenue resulting from fraudulent claims for student discounts. InAcademia can replace other methods of proving entitlement such as checking scanned copies of student cards or only allowing .ac email addresses to register, removing the necessity to maintain a detailed understanding of the institutional landscape, which can slow down the sales process and can throttle growth of the customer base as a result.
Validation at registration
Asking a user to validate affiliation with an institution as part of the registration process on your website, may give you the information you need to be certain that the user has entitlement to access specific services, or that you can present restricted discounts to the user. As the validation is carried out in real-time, you can choose to request validation at the point of registration only, or again at the time when a sales transaction is carried out in the future.