InAcademia is a safe and secure way to take advantage of academic-only deals without having to share personal documentation with each retailer. What is great about InAcademia is that it uses an existing University ID to authenticate users. When the user is redirected via InAcademia to its institution’s access management system* they will be asked to enter their usual login credentials, at which point the institution’s access management system releases a set of attributes to the InAcademia service. This allows the InAcademia service to send a validation response to the online shop, proving that the user is affiliated to an academic organisation. No personally identifiable information such as name, email or account credentials are passed through to the retailer and InAcademia does not have any access to the content of the retail or registration transaction with the merchant.