Reducing Friction is Key to Increasing Sales We are all experienced online shoppers. In 2024 , across Europe alone, we spent nearly €900 billion and this is forecast to grow to €1.4 trillion by 2027 . As such we have all experienced the good, the...
Category - Blog
GDPR Eight Years On – How data privacy affects eCommerce Strategies Across Europe In the nearly eight years since GDPR was enacted, the eCommerce and the marketing world in general have changed dramatically and in ways that the lawmakers could not...
Sportcentrum Olympos – Making student sport more accessible and efficient in Utrecht InAcademia helping Sportcentrum Olympos simplify verification and enhance student experience Sportcentrum Olympos is the sports centre of Utrecht University...
Artificial intelligence is reshaping the fraud landscape at speed. Ravelin’s AI vs AI: Fraudsters vs Fraud Fighters 2025 report shows that 64% of merchants believe they have already been targeted by AI-enabled fraud. More than half, at 51%, are...
In today’s economic climate, Chief Marketing Officers (CMOs) have plenty on their plates. Shrinking budgets, higher customer expectations and increasing costs mean CMOs must, more than ever, ensure that every pound and every message counts. A recent...
The changing face of retail In the ever-changing world of retail, it seems that traditional physical retailers are outpacing e-commerce brands in the omnichannel race. Recent findings from Retail Dive show that brick outlets are winning-out when it...
The changing face of retail In the ever-changing world of retail, it seems that traditional physical retailers are outpacing e-commerce brands in the omnichannel race. Recent findings from Retail Dive show that brick outlets are winning-out when it...
Brand loyalty isn’t what it used to be. According to Shopify, nearly half of all consumers have switched products or brands when their expectations weren’t met – a shift that isn’t just about price. While rising costs are definitely part of...
Brand loyalty isn’t what it used to be. According to Shopify, nearly half of all consumers have switched products or brands when their expectations weren’t met – a shift that isn’t just about price. While rising costs are definitely part of...